Welcome to the large text version of Ovation Business Consultants website. If you are here by mistake please follow this link to return to the standard layout.
Welcome to the dyslexia friendly version of Ovation Business Consultants website. If you are here by mistake please follow this link to return to the standard layout.
Welcome to the Non Styling version of Ovation Business Consultants website. If you are here by mistake please follow this link to return to the standard layout.
Home > Business Tips

Business Tips

Food Promotion in Cafes

Quite a lot of my time is spent in cafes and restaurants – in a professional capacity but also as part of my leisure time. If a restaurant is engaging in a particular promotion I’m in there –... read more »

As Alan Sugar said,

As Alan Sugar said, "I have written books on advertising - cheque books!"

Why Advertising Is Important Advertising communicates to existing and prospective customer’s information about services, ideas and products. Good advertising can persuade people to accept a point of view or direct them to desirable course of action. Poor advertising can have the opposite effect!   The following observation taken from a US... read more »

Managing Retail Space

Managing Space As a retailer one of your greatest assets is ‘space’. However in many situations the amount of space you have is a finite resource so the asset has to be sweated – in other words made to work harder for you! It needs to be well... read more »

Winning retail displays – guaranteed to boost your sales

During the course of my work I have spoken to many retailers, and as you would imagine many of these conversations involve retail jargon! Possibly the most misunderstood ‘jargon’ word that creeps into many conversations is the word ‘merchandising’. Many retailers use this term to describe the actual process... read more »

How to Attract New Customers

That old business adage which suggests that ‘it costs five times more to get a new customer than it does to keep an old one’ certainly rings true when you analyse just how much companies spend on advertising in a year. Typically on average businesses spend 1.5 to 3... read more »

Guilty Pleasures – is Fair Trade here to stay

There is of course nothing new in the psychology of shopping. People buy what they need, what they think they need, or what will make them feel better. There is also nothing new (or nothing wrong!) with retailers using these factors to increase their sales and their profits. One... read more »

Women Shoppers

I was struck recently by a comment from the entrepreneur and one time owner of ‘experience’ company Red Letter Days, Rachel Elnaugh, about the rising influence of women consumers. According to Ms Elnaugh women now make more than 70% of all purchasing decisions! A sobering thought for the rather... read more »